Lead Generation Specialist

Company Description Alden Global Value Advisors is a technology marketing agency that helps IT businesses of all sizes drive growth and operational efficiency. The company operates an IT MNCs& AI-powered SaaS marketplace that connects decision-makers with the most relevant technology solution providers, showcasing industry-tested solutions through advanced search capabilities. Alden Global hosts and manages forums, roundtables, webinars, conferences, and awards, enabling senior leaders to network, benchmark, and share knowledge. It also partners with IT firms to run lead generation and end-to-end digital marketing campaigns across India, Southeast Asia, and the Middle East. Founded in 2017 and based in Gurugram, Alden Global is a privately held company employing a team of professionals.

Role Description This is a full-time, on-site Lead Generation Specialist role based in Gurugram. The Lead Generation Specialist will identify and qualify new business opportunities for Alden's technology clients through research, outbound outreach, and follow-ups. Daily responsibilities include building and maintaining prospect lists, executing targeted email and LinkedIn campaigns, and coordinating with the sales and marketing teams to nurture leads. The role involves tracking lead performance in CRM or similar tools, preparing basic reports on campaign outcomes, and refining prospecting strategies based on data. The specialist will also collaborate closely with internal teams to align messaging, improve conversion rates, and support client goals.

Qualifications

• Candidates should possess strong Lead Generation and New Leads development skills, with experience in building and managing prospect pipelines.
• Candidates should possess excellent Communication and Sales skills to engage prospects, present value propositions, and support conversions.
• Candidates should possess solid Research skills to identify target accounts, gather market intelligence, and refine outreach lists.
• Candidates should possess familiarity with LinkedIn outreach platforms, and basic reporting or analytics.
• Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Relevant experience in B2B tech environments will be a plus.