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Campaign Specialist

Mako IT Lab
Chennai, TN, IN
Full-time0 - 1 yr
3ds ago0 view0 clicked apply
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Job Description – Lead Generation Executive
Experience: Fresher / 0–1 Year
Department: Growth

About the Role
Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.

Responsibilities
● Generate B2B leads for IT Services, SaaS, and technology companies.
● Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and
similar tools.
● Manage LinkedIn and cold email outreach campaigns.
● Create email templates and follow-up sequences.
● Track campaign performance and maintain lead data in HubSpot/Excel.
● Prepare daily and weekly reports.
● Support lead generation for USA, UK, and global markets.
● Stay updated on the latest technologies, AI tools, and automation workflows.

Requirements
● Excellent English communication skills, both written and verbal.
● Engineering or MBA background preferred.
● Good understanding of technology and interest in learning new tools.
● Basic knowledge of AI tools and AI automation.
● Good research and analytical skills.
● Willingness to learn and work with targets.
● Freshers or candidates with 0–1 year of experience can apply.

Good to Have
● Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing
tools.
● Internship or experience in Lead Generation, Business Development, Digital
Marketing, or IT.

You’ll Get Exposure To
AI | SaaS | Cloud Technologies | Integrations | Data Migration | Email
Marketing | Lead Generation | Business Development
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