Linkedin Lead Generation Executive

Company Description Upturnly is a B2B growth partner focused on helping companies build predictable pipelines through meaningful conversations rather than high-volume outreach. The team designs strategic outbound systems that combine precision lead research, cold email, LinkedIn outreach, and dedicated SDR support to connect with true decision-makers. Every campaign is tailored and data-driven, from ICP definition and verified prospect list building to A/B testing and follow-ups, ensuring messages resonate with the right audience. With over 8 years of cross-industry experience, Upturnly specializes in turning cold leads into warm, qualified meetings that drive measurable, sustainable growth.
Role Description The Linkedin Lead Generation Executive is a full-time, on-site role based in Girwa. This role focuses on identifying and engaging qualified B2B prospects on LinkedIn through profile optimization, targeted search, and personalized outreach. The individual will manage day-to-day activities such as building and segmenting prospect lists, sending connection requests and messages, nurturing conversations, and scheduling qualified meetings for the sales team. Responsibilities also include maintaining accurate records in CRM or tracking tools, collaborating with the marketing and sales teams on messaging, and monitoring performance metrics to refine outreach strategies. The role requires consistent follow-up, professional communication, and a strong focus on creating high-quality conversations that lead to meaningful business opportunities.
Qualifications

• Strong LinkedIn lead generation capabilities, including profile optimization, advanced search, and connection-building skills.
• Proficiency in B2B prospecting, list building, and basic CRM or sales engagement tool usage.
• Excellent written and verbal communication skills for crafting clear, professional, and personalized outreach messages.
• Ability to research target industries, roles, and companies to identify decision-makers aligned with ideal customer profiles.
• Detail-oriented approach to tracking activities, documenting interactions, and managing follow-ups and appointments.
• Comfort working with data and metrics to analyze outreach performance and suggest improvements.
• Demonstrated ability to work collaboratively with sales and marketing teams while taking ownership of daily tasks.
• Previous experience in lead generation, outbound sales, or SDR-related roles is preferred.
• Bachelor’s degree in Business, Marketing, or a related field is an advantage but not mandatory.