Lead Generation Specialist

Hiring: Sales Outbound BDR + Appointment Setter – US Market

📍 Location: Ahmedabad, India

💼 Experience: 2+ Years

🕐 Shift: Flexible – Must be comfortable working a few hours aligned with US business hours

🏢 Department: Sales & Business Development

📌 Employment Type: Full-Time

About the Role

We are looking for a results-driven Sales Outbound BDR / Appointment Setter with strong experience in US-market B2B outbound sales.

The ideal candidate should be able to build and execute a 0-to-1 outbound sales motion – from identifying the right prospects and decision-makers to running cold outreach, qualifying leads, and consistently booking qualified meetings for the sales team.

This role is ideal for someone who is hunter-minded, proactive, data-driven, and comfortable building outbound processes from scratch.

Key Responsibilities

• Build and execute outbound prospecting strategies for the US market.
• Research target companies, industries, ICPs, decision-makers, and buying signals.
• Build targeted prospect lists using LinkedIn/Sales Navigator, Apollo, Lusha, and similar tools.
• Develop and execute ABM/account-based prospecting campaigns.
• Create and manage multi-step outbound email and LinkedIn cadences.
• Conduct high-volume cold calling and personalized outreach.
• Engage decision-makers, qualify prospects, handle objections, and generate interest.
• Follow up consistently across email, LinkedIn, and phone.
• Qualify leads based on need, authority, budget, timing, and overall fit.
• Book qualified appointments, demos, and meetings for the sales team.
• Maintain accurate prospect and activity records in the CRM.
• Track metrics including response rates, connects, meetings booked, show rates, and pipeline generated.
• Continuously test and optimize ICP, messaging, subject lines, cadences, and outreach channels.
• Build repeatable outbound workflows and playbooks as the US sales function grows.

Required Skills & Experience

• 2+ years of experience in B2B Sales, Outbound Sales, SDR/BDR, Business Development, or Appointment Setting.
• Proven experience in US-market outbound sales/prospecting.
• Strong understanding of 0-to-1 outbound sales.
• Excellent spoken and written English communication skills.
• Strong cold-calling, prospecting, qualification, and objection-handling skills.
• Hands-on experience with:
• LinkedIn / LinkedIn Sales Navigator
• Apollo
• Lusha
• ABM / Account-Based Prospecting
• CRM platforms
• Sales engagement/outreach tools
• Ability to create and manage multi-step outbound cadences.
• Strong appointment-setting and lead-qualification skills.
• Comfortable with a high volume of outbound calls and emails.
• Self-driven with the ability to work independently and take ownership of targets.

Marketing Automation Experience – Advantage

Exposure to platforms such as:

• Brevo / Sendinblue
• Mailchimp
• Email campaign management
• Email list segmentation
• Basic marketing workflow/automation
• Campaign tracking and optimization

Experience with HubSpot, Salesforce, Zoho, Pipedrive, Freshsales, or similar CRM platforms will be an added advantage.

Preferred Industry Background

Candidates with experience selling any of the following will be strongly preferred:

IT Services | SaaS | Software Development | AI/ML | Digital Transformation | Mobile/Web Development | Staff Augmentation | Managed Services | Technology Consulting

Experience selling to US startups, SMBs, mid-market companies, agencies, or enterprises is a major plus.

What We're Looking For

🔹 Hunter-minded – You actively find opportunities rather than waiting for inbound leads.

🔹 Proactive – You can identify opportunities and execute without constant supervision.

🔹 Data-driven – You understand the importance of volume, quality, and continuous optimization.

🔹 Strong communicator – You can confidently engage US prospects over phone, email, and LinkedIn.

🔹 Process-oriented – You can build prospecting workflows, cadences, and follow-up systems.

🔹 Experiment-driven – You are comfortable testing different ICPs, messaging, and channels.

🔹 Appointment-focused – Your goal is to generate genuine, qualified sales conversations.

Success in This Role

Your success will be measured by your ability to:

• Build a predictable US outbound pipeline
• Identify and engage the right decision-makers
• Generate qualified conversations
• Consistently book qualified appointments
• Improve response and conversion rates
• Build scalable outbound processes
• Contribute directly to pipeline and revenue generation

📩 Interested candidates can apply with their updated CV.