Manager B2B Sales

About Frido

Frido is a Pune-based mobility and wellness brand dedicated to improving the way people move, sit, walk, and live. Our product portfolio includes ergonomic chairs, electric wheelchairs, mobility scooters, cushions, pillows, footwear, and other wellness solutions.

Role Overview

The Manager – B2B Sales will be responsible for driving revenue growth across corporate, institutional, healthcare, retail, and channel partner segments. The role involves leading the B2B sales team, developing new business, managing key accounts, building the sales pipeline, and delivering revenue targets.

Manager – B2B Sales

Location: Pune (Work from Office)

Department: B2B Sales

Reports To: SVP – Business Development

Working Days: 6 Days a Week

Key Responsibilities

• Lead, mentor, and manage the B2B sales team to achieve business targets.
• Set sales targets, KPIs, and performance goals; conduct regular reviews and coaching.
• Support the team in client meetings, negotiations, and deal closures.
• Drive new customer acquisition and revenue growth across B2B segments.
• Build and manage a strong sales pipeline and improve conversion rates.
• Develop and maintain relationships with key accounts, channel partners, and strategic customers.
• Identify opportunities across corporate, healthcare, institutional, retail, and channel segments.
• Monitor market trends, competitor activity, and customer requirements to identify growth opportunities.
• Ensure effective account management and timely collections.
• Prepare sales forecasts, pipeline reports, and business reviews for senior management.
• Track individual and team performance and implement corrective actions where required.
• Ensure CRM discipline, sales-process adherence, and timely reporting.

Required Skills

• B2B Sales & Business Development
• Team Leadership & People Management
• Key Account & Channel Management
• Sales Strategy & Pipeline Management
• Negotiation & Relationship Management
• Strong Communication & Presentation Skills
• CRM, Sales Reporting & MS Office

Preferred Experience

• 6–10 years of experience in B2B Sales, Business Development, or Key Account Management.
• 4–5 years of experience leading and managing a sales team.
• Proven track record of achieving and exceeding individual and team sales targets.
• Experience across corporate, healthcare, institutional, retail, or channel sales is preferred.

Qualification

• Bachelor’s degree in business, Marketing, Sales, or a related field.
• MBA in Sales, Marketing, or Business Management preferred.

Key Performance Indicators (KPIs)

• Monthly, quarterly, and annual revenue achievement
• Team target achievement and sales productivity
• New customer acquisition and account growth
• Pipeline generation and conversion rates
• Customer retention and satisfaction
• Growth of strategic partnerships and B2B channels

Why Join Frido?

• Opportunity to contribute to a fast-growing mobility and wellness brand.
• High-ownership role with direct impact on B2B business growth.
• Opportunity to build and lead a high-performing sales team.
• Collaborative and entrepreneurial work culture.

Interested candidates can share their resumes at - pritam.s@myfrido.com & kiran.m@myfrido.com.