Senior Area Sales Executive

Position: Senior Area Sales Executive (Sr. ASE)

Location: Pune

Segment: Royal Canin – Pet Nutrition

About MARS

MARS is a global family-owned business with a diverse portfolio of leading brands across pet care, food, and snacking. Royal Canin, a part of MARS Petcare, is committed to transforming the health and well-being of pets through precise nutritional solutions and science-led pet nutrition.

Role Overview

We are looking for a dynamic and result-oriented Senior Area Sales Executive (Sr. ASE) to drive business growth for the Royal Canin segment across the assigned territory.

This is an Individual Contributor (IC) role responsible for managing the distributor model, direct retail execution, and relationships with retail outlets. The candidate will be expected to drive sales, distribution, visibility, and execution across the assigned market.

Key Responsibilities

• Manage the Distributor (DC) model and direct retail business across the assigned territory.
• Handle and develop relationships with approximately 100 retail outlets.
• Drive primary and secondary sales in line with business objectives and territory targets.
• Ensure effective product availability, distribution, visibility, and execution across assigned outlets.
• Build strong relationships with distributors, retailers, and key stakeholders.
• Identify opportunities for increasing numeric distribution and improving outlet productivity.
• Execute channel strategies and promotional initiatives at the retail level.
• Monitor market trends, competitor activities, pricing, schemes, and product movement.
• Ensure timely order generation, follow-ups, and achievement of sales targets.
• Work closely with distributors to improve business performance and market coverage.
• Maintain accurate market and sales information and provide regular updates to the reporting manager.
• Develop new outlets and strengthen existing retail relationships to expand the business footprint.
• Ensure adherence to company policies, processes, and compliance requirements.

Candidate Profile

• Candidates with experience in FMCG, FMCD, Pet Industry, Consumer Durables, Pharma, or Telecom will be considered.
• Prior experience in distributor management and/or direct retail sales will be an advantage.
• Strong communication, negotiation, relationship-building, and execution skills.
• Ability to independently manage a territory and deliver business outcomes.
• Comfortable working in a field-intensive, target-oriented individual contributor role.
• Should demonstrate strong ownership, market understanding, and customer orientation.

Experience

Relevant experience: Sales / Territory Management / Channel Sales / Retail Sales

Industry flexibility: FMCG, FMCD, Pet Care, Consumer Durables, Pharma, Telecom

Location Preference

• First preference: Candidates currently based in Pune.
• Candidates willing to relocate to Pune within Maharashtra may also be considered.
• Hiring Managers are open to evaluating strong relocation candidates based on overall suitability.