Business Development Executive

Location: Mulund Mumbai

About the Role

We are looking for a Business Development Executive who is confident in speaking with business owners, founders and senior decision-makers and can generate, develop and convert business opportunities.

The role involves B2B lead generation, cold calling, warm lead follow-up, LinkedIn prospecting, relationship building, book sales and appointment generation for BROC's business books, coaching, consulting and other business solutions.

This is a target-driven sales role and requires someone who is comfortable making outbound calls, having sales conversations, handling objections and following up consistently to achieve conversions.

Key Responsibilities

• Generate B2B leads through LinkedIn, LinkedIn Sales Navigator, databases and other prospecting channels.
• Identify and connect with founders, promoters, business owners, CXOs, doctors and senior professionals.
• Conduct outbound cold calls to generate sales and business opportunities.
• Follow up with warm leads generated through Email, WhatsApp, Google Forms, Meta campaigns, LinkedIn and other marketing initiatives.
• Introduce, explain and sell BROC's business books — The Business Framework and Business Alchemy.
• Engage prospects through phone, LinkedIn, email and WhatsApp outreach.
• Understand prospect requirements and identify opportunities for 1-to-1 Coaching, Group Coaching, Consulting, Training and Advisory Services.
• Qualify leads and schedule meetings with Business Coaches/Consultants.
• Handle basic objections and move prospects towards a sale, appointment or next step.
• Follow up consistently with prospects and nurture leads through the sales pipeline.
• Identify opportunities to cross-sell or introduce relevant BROC services based on prospect requirements.
• Maintain accurate lead records, conversations, follow-ups and pipeline status in the CRM.
• Track sales activities, book sales, meetings, qualified leads and conversions.
• Conduct basic market and company research to identify potential prospects and business opportunities.
• Identify relevant networking opportunities, business events, associations and forums for lead generation.
• Achieve defined calling, lead generation, book sales, appointment and conversion targets.

Candidate Profile

• 2–5 years of experience in Business Development, Inside Sales, B2B Sales, Lead Generation, Telesales or Client Acquisition.
• Hands-on experience in B2B lead generation and outbound prospecting.
• Experience in cold calling, warm lead follow-up and sales conversations.
• Should have experience in converting prospects into actual sales, not only generating leads or fixing appointments.
• Comfortable speaking with business owners, founders, CXOs and senior decision-makers.
• Comfortable making 50+ outbound calls in a working day.
• Strong communication, persuasion and objection-handling skills.
• Strong follow-up and relationship-building ability.
• Target-oriented and comfortable working with sales numbers.
• Experience with CRM and LinkedIn Sales Navigator will be an advantage.

What We Offer

• Exposure to Business Coaching, Consulting and Entrepreneurship.
• Opportunity to interact directly with entrepreneurs and business owners.
• Learning and growth in consultative selling and client acquisition.
• Exposure to multiple sales channels and marketing campaigns.
• Performance-driven growth opportunities.