Territory Manager

We are looking for an experienced and result-oriented Territory Manager to drive sales and market development for our cosmetics and beauty product portfolio.

The ideal candidate should have strong experience in B2B sales, distributor/dealer management, General Trade (GT), Modern Trade (MT), and B2C channels, along with a strong understanding of the cosmetics/beauty market.

The candidate will be responsible for developing the assigned territory, expanding the distributor and retailer network, achieving sales targets, and building strong relationships with customers and channel partners.

Key Responsibilities

• Develop and execute territory-wise sales plans to achieve monthly, quarterly, and annual targets.
• Manage and expand the distributor, dealer, retailer, salon, and beauty-store network.
• Identify and appoint new distributors/dealers to increase market coverage.
• Drive sales of cosmetics, beauty, skincare, haircare, personal care, and related products.
• Develop new markets and identify potential business opportunities within the assigned territory.
• Maintain strong relationships with distributors, dealers, retailers, salons, and key customers.
• Ensure regular market visits and effective beat/route planning.
• Monitor product availability, visibility, secondary sales, and stock movement.
• Coordinate with distributors and sales teams to ensure timely order execution and product availability.
• Track competitor activities, pricing, promotions, new product launches, and market trends.
• Implement company schemes, promotions, and trade offers effectively.
• Ensure proper product placement, display, merchandising, and brand visibility at retail outlets.
• Support new product launches and ensure effective market penetration.
• Monitor distributor/dealer performance and provide necessary business support.
• Prepare regular sales, market, competitor, and territory reports.
• Coordinate with internal teams for order processing, dispatches, collections, and customer requirements.
• Ensure achievement of sales and collection targets.

Preferred Channel Experience

Candidates with experience in one or more of the following channels will be preferred:

• B2B Sales
• Distributor / Dealer Network
• General Trade (GT)
• Modern Trade (MT)
• B2C / Retail Sales
• Beauty Stores & Cosmetic Retailers
• Salons / Beauty Parlours
• E-commerce / Online Beauty Channels – added advantage

Candidate Profile

• Minimum 5 years of sales experience, preferably in Cosmetics, Beauty, Personal Care, FMCG, or a related industry.
• Strong knowledge of the local/assigned market and established customer or distributor network.
• Proven track record of achieving sales targets.
• Strong distributor and dealer handling skills.
• Good communication, negotiation, and relationship-management abilities.
• Ability to independently manage a territory and develop new business.
• Strong understanding of sales planning, market development, and channel management.
• Willingness to travel extensively within the assigned territory.
• Good analytical and reporting skills.
• Strong commercial understanding and result-oriented approach.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• New distributor/dealer appointments.
• Territory-wise market expansion.
• Primary and secondary sales growth.
• Retail outlet and customer coverage.
• Product distribution and availability.
• Collection performance.
• New customer acquisition.
• Product visibility and merchandising.
• Distributor/dealer productive

Salary up to 6 LPA based on experience and current salary.

Incentives: Performance-based incentives may be offered based on company policy and target achievement.

Call now +91-9510146364

Email sangeeta@postaresume.co.in