Brand Identity / Graphic designer

Brand Identity / Graphic Designer

Brand: Pogoloom

Industry: Premium Kidswear

Employment Type: Full-Time

Experience: 2–5 Years

Compensation: Up to 8 LPA

Location: Gurgaon

About Pogoloom

Pogoloom is a premium kidswear brand built around thoughtful design, elevated aesthetics, playful storytelling, and a strong attention to detail.

We are looking for a Brand Identity / Graphic Designer who can help translate the Pogoloom world into a distinctive and consistent visual language across every touchpoint — from campaigns and social media to packaging, retail, digital, and print.

This role is ideal for a designer who understands that premium branding is about more than beautiful graphics. It is about creating a recognizable visual universe that feels aspirational, playful, contemporary, and relevant to both children and modern parents.

The Role

As our Brand Identity / Graphic Designer, you will work closely with the creative and marketing teams to build and evolve Pogoloom's visual identity.

You will be responsible for developing creative concepts and design systems that balance premium fashion aesthetics with the imagination, joy, and playfulness of childhood.

Key ResponsibilitiesBrand Identity & Visual Language

• Develop and evolve Pogoloom's visual identity across all brand touchpoints.
• Create and maintain brand guidelines covering typography, color, imagery, graphic elements, layouts, and overall visual direction.
• Develop creative concepts that reflect Pogoloom's premium yet playful personality.
• Build visual systems that create consistency while allowing room for experimentation.
• Ensure every customer-facing communication feels distinctly Pogoloom.

Fashion & Campaign Design

• Develop creative directions for seasonal collections, product launches, campaigns, and brand moments.
• Create campaign identities, mood boards, key visuals, layouts, and supporting graphic assets.
• Collaborate with photographers, stylists, illustrators, videographers, and external creative partners.
• Contribute to photoshoot concepts and overall visual storytelling.
• Create fashion-forward, editorial, and lifestyle-oriented design compositions.

Digital & Social Media

• Design engaging creative assets for Instagram and other social platforms.
• Develop campaign posts, stories, reel covers, launch creatives, and digital advertisements.
• Create templates and design systems that maintain a premium and consistent social presence.
• Work with the content and marketing team to translate campaign ideas into compelling visual stories.

Packaging & Brand Collateral

• Design and develop premium packaging and unboxing experiences.
• Work on hangtags, labels, thank-you cards, inserts, stationery, gift packaging, and other brand collateral.
• Create print-ready artwork and coordinate with printers and production partners when required.
• Ensure all physical brand experiences reflect Pogoloom's premium positioning.

Website & E-commerce

• Create visual assets for the website and online store.
• Design homepage banners, collection graphics, promotional assets, email creatives, and other digital communication.
• Collaborate with the web/e-commerce team to maintain a cohesive visual experience across digital platforms.

What We're Looking For

• 2–5 years of professional experience in graphic design, brand identity, fashion, lifestyle, luxury, D2C, or a related creative industry.
• Must have experience in any appparel brand
• Strong understanding of brand identity and visual communication.
• Excellent eye for typography, color, composition, layout, and visual hierarchy.
• Strong aesthetic sensibility with an understanding of premium and contemporary fashion branding.
• Ability to create work that is both playful and sophisticated.
• Strong conceptual thinking and the ability to articulate the thinking behind design decisions.
• Ability to take a project from initial concept or mood board through to final execution.
• Strong attention to detail and consistency.
• Ability to work independently as well as collaboratively.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Experience

Experience in any of the following will be an advantage:

• Kidswear / children's fashion
• Fashion or lifestyle brands
• Premium / luxury branding
• D2C or e-commerce brands
• Packaging design
• Art direction
• Social media branding
• Editorial design
• Illustration
• Photography and campaign direction

Software Skills

Proficiency in:

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma

Knowledge of After Effects, Premiere Pro, Canva, or other motion/design tools is a plus.

Portfolio

A strong portfolio is mandatory.

We would especially love to see work demonstrating:

• Brand identity systems
• Fashion or lifestyle branding
• Campaign concepts
• Social media design
• Packaging and physical brand experiences
• Typography and layout
• Art direction
• Editorial or premium visual design
• Concept-driven projects

We're interested in how you think, not just how you execute. Case studies showing your creative process and the thinking behind your work are highly valued.

The Ideal Pogoloom Designer

You are someone who:

• Has a strong and distinctive visual point of view.
• Understands what makes a brand feel premium and memorable.
• Can make children's fashion feel sophisticated without losing its sense of fun.
• Loves typography, color, imagery, textures, and details.
• Is curious about fashion, culture, design, and visual trends.
• Thinks in systems rather than isolated designs.
• Is comfortable experimenting with new ideas.
• Notices the little details that others might miss.
• Can turn a simple idea into a compelling visual story.

What You'll Get

• The opportunity to shape the visual identity of a growing premium kidswear brand.
• Ownership of meaningful brand and creative projects.
• Exposure to fashion campaigns, collections, packaging, digital, and retail experiences.
• A highly creative and collaborative working environment.
• Freedom to experiment and bring new ideas to the brand.
• The opportunity to build a distinctive visual world for Pogoloom.

Compensation

CTC: Up to ₹8 LPA, depending on experience, portfolio, skill set, and overall fit for the role.

How to Apply

Please share your CV and portfolio at akriti_hr@sriaas.com with the subject:

Application – Brand Identity / Graphic Designer | Pogoloom

Please include your portfolio link and highlight projects demonstrating your experience with premium branding, fashion, lifestyle, or consumer brands.

also mention your Current CTC & Expected CTC .