Executive - Content Creator

You see a beauty product and constantly think reel. You see a moment and think shoot this. You see a trend and think how do we make this ours?

If that’s you, then know we are looking for you.

Key Responsibilities

Content Creation

• Write, script, and direct reels, We’re looking for someone who is internet-obsessed, idea-hungry and always creating. Someone who wants to help build one of India’s most upcoming beauty brands.
• shorts, and social-first content that brings Pilgrim & PHD's brand voice to life across Instagram, YouTube Shorts, and other platforms.
• Own the reel from idea to final cut scripting, shot-planning, directing talent/creators on set, and guiding edits.
• Take initiative to spot content opportunities & trends, formats, sounds, and cultural moments and turn them around fast, on-brand.

Creative Strategy & Execution

• Build and pitch original content concepts, not just execute briefs. Bring a point of view on what will work & why.
• Partner with editors, and influencers/creators to execute content that's sharp in craft and platform-native

Social Media & Trend Fluency

• Live and breathe social media; have deep, current knowledge of Instagram, YouTube Shorts, and emerging platforms, formats, and creator trends.
• Track what's working across the category and culture at large and content trends, and translate it into fresh content ideas for the brand.
• Stay closely tuned to comments, engagement, and platform signals to inform what gets made next.

Requirements

• 2-3 years of experience as a content creator, scriptwriter at a D2C brand, content/social agency, or as an independent creator/influencer with 10K+ followers
• Proven ability to write scripts and direct reels/short-form video, with a portfolio or reel showcasing the work.
• Sharp, current understanding of social media platforms, trends, formats, and what drives engagement.
• Comfortable directing shoots, working with talent/creators, and briefing editors.
• Strong sense of initiative
• Excellent written and verbal communication skills.
• Prior experience in beauty, personal care, fashion, or lifestyle D2C is a plus.