Regional Sales Manager – Coastal AP

Company Description Keeline Appliances is a consumer electronics and home appliances brand offering products such as electronic voltage stabilisers, geysers, pedestal fans, table top wet grinders and ceiling fans. The company focuses on reliable, everyday household solutions that support comfort, convenience, and safety. Keeline aims to deliver quality products at accessible price points for a wide range of customers. Team members work in a dynamic environment that blends manufacturing, distribution, and regional sales operations.

Role Description The Regional Sales Manager – Coastal AP is a full-time, on-site role based in Vijayawada (or) Vishakapatnam. This position is responsible for managing general trade sales operations across the Coastal Andhra Pradesh region, including planning, executing, and monitoring sales strategies for Keeline’s product portfolio. Day-to-day tasks include handling distributor and dealer relationships, driving primary and secondary sales, tracking territory performance, and ensuring product visibility and availability. The role involves frequent field visits, market analysis, competitor tracking, and coordination with marketing and supply chain teams to meet revenue and growth targets. The Regional Sales Manager is also expected to mentor and guide and even hire if require local sales staff, prepare regular sales reports, and support promotional activities and product launches.

Qualifications

• Strong regional sales management skills, including territory planning, target setting, and performance tracking.
• Proficiency in channel management, with experience handling distributors, dealers, and retail networks.
• Ability to conduct market analysis, identify growth opportunities, and respond to competitor activity.
• Solid communication, negotiation, and relationship-building skills for internal and external stakeholders.
• Must have Experience in electrical, electronics or home appliances sales.
• Comfort with field work, regular travel within the Coastal Andhra Pradesh region, and on-site customer interactions.
• Strong organizational and reporting skills, including use of basic sales tools, Excel, and CRM software.
• Bachelor’s degree in Business, Marketing, or a related field; relevant sales experience in a regional role is preferred.