Sales Development Representative / Business Development Executive | Publive | Gurugram

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 0–4 years | 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Gurugram, in-office | 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁: Sales / Growth

𝗔𝗯𝗼𝘂𝘁 𝗣𝘂𝗯𝗹𝗶𝘃𝗲

Publive is an AI-powered DXP & AXP platform helping publishers and content-led brands build visibility, optimise their digital presence, and drive growth in the new-age digital ecosystem.

𝗥𝗼𝗹𝗲 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁

We're growing our sales team and hiring across two levels:

𝗦𝗮𝗹𝗲𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲 (0–1 𝙮𝙚𝙖𝙧𝙨 / 𝙁𝙧𝙚𝙨𝙝𝙚𝙧𝙨)

Own the top of our sales funnel. Identify and engage potential clients, qualify their interest and fit, and build a strong pipeline of meetings for our Sales team.

A pure hunting role focused on outbound prospecting and qualification, and a launchpad into a full B2B sales career.

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 – 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗮𝗮𝗦 (1–4 𝙮𝙚𝙖𝙧𝙨)

Own the end-to-end sales cycle, from prospecting and qualification to pitching, product demonstrations, negotiation, and closure.

You will discover qualified opportunities by responding to inbound interest and targeted outbound prospecting, building rapport and establishing long-term relationships.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗗𝗼

• 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 & 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱: Identify target accounts and run consistent outbound activity across email, LinkedIn, and calls.

• 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Engage inbound and outbound leads and qualify them against Publive's ideal customer profile.

• 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 & 𝗗𝗲𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

1. SDRs book qualified meetings and hand off a clean pipeline to the Sales team;
2. BDEs own opportunities through proposal, negotiation, and closure.

• 𝗦𝗮𝗹𝗲𝘀 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝗺𝗼𝘀 (𝗕𝗗𝗘): Conduct tailored product demos, handle objections, and drive prospects towards closure.

• 𝗖𝗥𝗠 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Log every touchpoint and qualification note accurately, keeping records the wider sales team can rely on.

• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Build market and competitive knowledge, and share insights with Product, Marketing, and Leadership.

• 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 & 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 (𝗕𝗗𝗘): Test outreach strategies and cadences, and continuously improve conversion rates.

𝗬𝗼𝘂'𝗿𝗲 𝗮 𝗙𝗶𝘁 𝗜𝗳 𝗬𝗼𝘂…

• Have 0–4 years of experience in B2B sales, business development, SaaS, or tech — for freshers, genuine interest matters more than a resume line

• Bachelor's degree in Business or a related field preferred; MBA will be a plus

• Have strong written and verbal communication skills and are comfortable picking up the phone or writing a cold email

• Are comfortable with cold calling, email outreach, LinkedIn prospecting, and basic CRM tools (or can pick them up fast)

• Are naturally curious, persistent, and not afraid of rejection — outbound is a numbers game, and you show up every day

• Are target-oriented and comfortable working in a fast-paced environment

• Are organised and detail-oriented — nothing falls through the cracks in your pipeline

• Have strong commercial understanding and the ability to identify customer needs and business opportunities (BDE)

• Have demonstrated experience in prospecting, lead generation, client pitching, and closing (BDE)

• Are confident communicating with senior decision-makers and business stakeholders (BDE)

• Experience selling SaaS, digital products, media-tech, ad-tech, or publisher-focused solutions is an added advantage

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗚𝗲𝘁

• Structured onboarding and hands-on coaching from the Sales and Leadership team

• Real ownership of pipeline generation and deals from day one

• A clear growth path from SDR into a full-cycle Account Executive role

• Direct exposure to enterprise and mid-market sales conversations

• Close collaboration with the leadership and GTM teams

• A fast-paced, high-learning environment inside a growing SaaS company

𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁𝗲

The SDR role is a pure top-of-funnel position — prospecting, outreach, and qualification — an ideal starting point for someone building toward a full-cycle Business Development career. The BDE role, on the other hand, is a revenue-driving position covering the complete sales cycle, from outreach to closing, and is not a marketing or back-office operations role.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗰𝗮𝗻 𝗮𝗽𝗽𝗹𝘆 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗼𝗿 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘀𝘂𝗺𝗲.

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