Social Media Manager

Company Description Vogue Jewellers is a contemporary jewelry brand known for its craftsmanship, innovative designs, and customer-focused service. The company offers a diverse range of jewelry collections that cater to modern tastes while honoring traditional artistry. Vogue Jewellers values creativity, attention to detail, and a strong brand identity across all customer touchpoints. Team members collaborate closely to deliver distinctive products and memorable experiences. The work environment encourages initiative, professional growth, and a passion for fashion and lifestyle branding.

Role Description The Social Media Manager will oversee and execute Vogue Jewellers’ social media presence across key platforms, ensuring consistent brand messaging and visual identity. Day-to-day responsibilities include planning and publishing content, managing social media calendars, coordinating campaigns, and monitoring channel performance. The role involves engaging with the online community, responding to comments and queries, and collaborating with design, marketing, and sales teams to align social media activities with business goals. The Social Media Manager will analyze metrics, prepare performance reports, and optimize strategies to drive reach, engagement, and conversions. This is a full-time, on-site role based in Kolkata.

Qualifications

• Strong skills in Social Media Marketing and) with experience managing brand channels and campaigns.
• Ability to develop and implement effective Content Strategy tailored to different platforms and audiences.
• Excellent Communication and Writing skills for creating clear, engaging, and brand-consistent messaging.
• Proficiency with AI tools like Gemini, Higgsfield for content generation
• Experience in fashion, lifestyle, or retail marketing is an advantage; familiarity with jewelry or luxury brands is a plus.
• Ability to work on-site in Kolkata, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.