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Area Sales Manager - HoReCa

CCL Products (India) Limited
Mumbai, MH, IN
3ds ago0 view0 clicked apply
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  • Handle and develop the HoReCa channel business for the assigned territory.
  • Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
  • Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
  • Lead and manage field teams comprising Sales Officers and TSIs.
  • Drive primary sales, secondary sales, and collections as per business plans.
  • Identify and develop new business opportunities and key accounts.
  • Introduce and promote Continental product range to prospective clients.
  • Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
  • Monitor and manage ROI for trade activities and customer investments.
  • Ensure adherence to company flighting norms and commercial guidelines.
  • Track market trends, competitor activities, and customer requirements to drive business expansion.


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