Creative Director

About The Brand

We are building a highly exclusive luxury streetwear label designed for a global audience of ultra-high-net-worth individuals. The brand will operate on a limited-drop model focused on exceptional craftsmanship, world-class fabrics, distinctive design language, cultural relevance, and exclusivity.

The Opportunity

We are looking for a creative leader capable of building an entire luxury fashion world, not just products. The ideal candidate understands fashion, luxury psychology, storytelling, culture, visual communication, and consumer desire.

Your Mission

Over the next 24 months, help build the brand identity, creative philosophy, product language, visual system, campaign ecosystem, digital experience, and cultural relevance of the brand.

Key Responsibilities

·       Own and evolve the brand identity, philosophy, visual language, and creative standards.

·       Lead collection concepts, limited-drop narratives, and product storytelling.

·       Work with designers to translate ideas into desirable products.

·       Approve silhouettes, materials, trims, packaging, and collection direction.

·       Lead creative direction for campaigns, lookbooks, films, and editorials.

·       Guide website design, digital storytelling, and customer experience.

·       Develop launch concepts, collaboration ideas, and cultural initiatives.

·       Partner with marketing teams to ensure creative consistency.

What Success Looks Like

·       Recognizable brand identity and visual language.

·       Highly desirable products and strong sell-through rates.

·       Consistent premium positioning across all touchpoints.

·       Strong cultural relevance and organic brand conversations.

·       Growth in long-term brand equity.

Requirements

·       5–10+ years in luxury fashion, branding, creative direction, or related industries.

·       Strong portfolio demonstrating original thinking and execution.

·       Deep understanding of luxury consumers and global culture.

·       Exceptional taste, storytelling ability, and attention to detail.

·       Experience leading multidisciplinary creative projects.

Leadership Expectations

As a founding member, you will help establish the creative culture, quality standards, design philosophy, and long-term vision of the brand. You will be expected to challenge ideas—including the Founder’s—when necessary to protect the integrity of the brand.

Application Requirements

1.     Resume

2.     Portfolio

3.     Three brands you admire and why

4.     Three brands you believe are overrated and why

5.     One-page concept for a luxury brand you would build from scratch

Final Thought

• We are not looking for someone to make products look beautiful. We are looking for someone capable of building a brand people aspire to belong to.