PERFORMANCE MARKETER

Company: B-Tech Digital Agency

Location: Coimbatore

Job Type: Full-Time

Experience: 1– Years Preferred

About the Role

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.

Roles & Responsibilities

• Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
• Handle Lead Generation, Traffic, Engagement and Conversion campaigns
• Research and create relevant target audiences, custom audiences and retargeting audiences
• Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
• Perform A/B testing on creatives, ad copy, audiences and campaign strategies
• Identify winning campaigns and scale them effectively
• Coordinate with the Graphic Design & Content Team for ad creatives
• Manage clients' Facebook & Instagram social media accounts
• Plan and maintain social media content calendars
• Monitor campaign budgets and daily ad spend
• Analyse lead quality and campaign performance
• Prepare weekly/monthly performance reports
• Provide recommendations to improve client campaign results
• Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies

Required Skills

• Strong practical knowledge of Meta Ads Manager
• Facebook & Instagram Advertising
• Lead Generation Campaigns
• Audience Targeting & Retargeting
• Campaign Optimization
• A/B Testing
• Social Media Management
• Basic understanding of Meta Pixel and conversion tracking
• Ability to analyse campaign metrics and make data-driven decisions
• Good communication and team coordination skills

Added Advantage

Knowledge or experience in:

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel / Conversion API
• Canva
• Landing Page Optimization
• Marketing Automation

Candidate We Are Looking For

We are looking for someone who is result-oriented rather than just task-oriented.

The candidate should understand:

Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROI

Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.

Performance KPIs

Performance will primarily be evaluated based on:

• Cost Per Lead (CPL)
• Lead Quality
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Performance
• Campaign ROI / ROAS where applicable
• Budget Utilization
• Client Campaign Performance
• Reporting & Optimization Quality

How to Apply

Send your:

Resume + Previous Campaign Portfolio / Results

📍 B-Tech Digital Agency, Coimbatore

📲 WhatsApp: 9940904723/8072562237

• Join B-Tech Digital Agency and turn ad spend into real business results.ith their audience, and achieve measurable results.