Senior Executive - Inside Sales

About the Role

We are looking for a highly driven Outbound SDR / Inside Sales Executive who can proactively identify, engage, qualify, and convert high-potential prospects into qualified sales opportunities for greytHR.

This role is not limited to traditional cold calling. The ideal candidate should be comfortable using AI-powered prospecting, sales intelligence, automation, LinkedIn, email, and CRM tools to identify the right accounts and decision-makers and build a strong outbound pipeline.

As a Senior SDR, the candidate is expected to operate with greater independence — owning larger or more strategic territories/accounts, mentoring junior SDRs on prospecting and AI-assisted outreach best practices, and consistently driving a higher volume of qualified pipeline with minimal supervision.

Key Responsibilities

1. Outbound Prospecting

• Identify and research target accounts within the defined ICP.
• Prospect into mid-market organizations across relevant industries.
• Identify key decision-makers such as HR Heads, CHROs, HR Directors, CFOs, Founders, and Business Leaders.
• Build and maintain a healthy prospect pipeline through multi-channel outreach.

2. AI-Powered Prospecting

• Use AI tools to identify prospects, research accounts, understand buyer profiles, and personalize outreach.
• Leverage AI for account research, lead prioritization, email/message personalization, and prospect intelligence.
• Experiment with new AI-powered sales and prospecting tools to improve productivity and conversion.
• Use AI responsibly to improve the quality and relevance of outreach rather than relying on generic automated messaging.

3. Prospecting & Sales Tools

Hands-on experience with tools such as:

• LinkedIn Sales Navigator
• Apollo
• ZoomInfo / Lusha / similar sales intelligence platforms
• Outreach / email sequencing tools
• CRM Efficiency & Data Management
• AI tools such as ChatGPT, Gemini, Claude, or equivalent AI-powered sales/research tools
• Calling and engagement platforms

4. Multi-Channel Outreach

• Execute structured outreach through calls, emails, LinkedIn, and other relevant channels.
• Follow a defined prospecting cadence and consistently follow up with prospects.
• Create personalized messaging based on account, industry, role, and business context.
• Handle objections and create meaningful conversations with prospects.

5. Qualification & SQL Generation

• Understand prospect pain points, business requirements, authority, timeline, and potential fit.
• Qualify prospects based on defined BANT/qualification criteria.
• Convert qualified conversations into Sales Qualified Leads (SQLs) and meaningful sales opportunities.
• Coordinate closely with BDE/Account Executives for demo handovers.

6. CRM & Data Discipline

• Maintain accurate and updated prospect/account information in Salesforce.
• Ensure every prospect interaction, follow-up, qualification, and opportunity is properly recorded.
• Track outreach activity, response rates, meetings, SQLs, and pipeline contribution.

7. Performance & Pipeline Ownership

• Consistently achieve monthly and weekly outbound activity and SQL targets.
• Build a healthy pipeline rather than focusing only on activity volume.
• Analyse outreach performance and continuously improve messaging, targeting, and conversion.
• Take ownership of assigned territories/accounts and drive them through the outbound funnel.

Required Skills & Experience

• 3–5 years of experience in B2B outbound sales, SDR, BDR, Inside Sales, or Demand Generation.
• Experience selling SaaS / HR Tech / Enterprise Technology solutions is preferred.
• Strong experience in outbound prospecting and cold calling.
• Proven experience using LinkedIn Sales Navigator and sales prospecting/intelligence tools.
• Hands-on experience with AI tools for prospecting, research, personalization, or sales productivity.
• Strong understanding of ICP identification, account research, lead generation, and prospect qualification.
• Experience working with CRM systems, preferably Salesforce.
• Strong written and verbal communication skills.
• Ability to engage senior stakeholders and decision-makers.
• Strong follow-up discipline and ability to manage multiple prospects simultaneously.
• Comfortable working with targets, metrics, and pipeline goals.
• Strong analytical and problem-solving mindset.

AI & Technology Competency – Mandatory

The candidate should demonstrate practical knowledge of how AI can be used in modern outbound sales.

Candidates should be able to demonstrate experience in areas such as:

• Using AI to research accounts and prospects.
• Using AI to identify relevant personas and buying signals.
• Creating personalized email/LinkedIn messaging using AI.
• Using AI to summarize account information and identify prospect pain points.
• Using AI to improve prospect prioritization and outreach sequencing.
• Using AI alongside tools such as Sales Navigator, Apollo, ZoomInfo, Lemlist, etc.
• Understanding how AI can improve prospecting efficiency, personalization, response rates, and productivity.

What We Are Looking For

Tech-Savvy | AI-First | Data-Driven | Persistent | Consultative | Target-Oriented | Strong Communicator

The ideal candidate should not simply be an activity-driven caller. They should be someone who can research the right account, identify the right decision-maker, use technology and AI to create relevant outreach, start meaningful conversations, qualify opportunities, and contribute directly to pipeline generation.

Perks & Benefits

• Complimentary lunch/food provided at office.
• Rewards & Recognition (R&R) program to celebrate top performers.
• Performance-based incentives, over and above fixed CTC

Success Metrics

• Qualified meetings / demos generated
• SQLs generated
• Qualified pipeline contribution
• Account and CRM data quality
• Consistency in outbound execution
• Effective adoption of AI and prospecting technologies