Social Media & Communications Officer

Social Media & Communications Officer

Department: Marketing & Communications / Administration

Reporting To: Head – Marketing & Communications

Location: P P Savani University

Job Purpose

To manage the University's social media presence and digital communications, strengthen the University's brand image, and effectively showcase academic, research, student, faculty, and institutional achievements.

Key Responsibilities

• Manage and maintain official social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop and publish engaging content related to university events, achievements, admissions, student activities, faculty achievements, research, placements, and campus life.
• Prepare social media posts, captions, creatives, reels, videos, and other digital content.
• Coordinate with various Schools and Departments to collect relevant updates, photographs, videos, and success stories.
• Cover important University events and coordinate photography/videography requirements.
• Plan and maintain a monthly social media content calendar.
• Monitor social media engagement, reach, followers, and other performance metrics and prepare periodic reports.
• Respond to comments, messages, and queries professionally and coordinate with concerned departments where required.
• Identify current social media trends and implement suitable content strategies to increase engagement and visibility.
• Ensure all communication follows the University's branding, tone, guidelines, and approval processes.
• Support admission campaigns, institutional campaigns, celebrations, awareness campaigns, and promotional activities.
• Coordinate with graphic designers, video editors, photographers, and external agencies, wherever required.
• Monitor the University's online reputation and highlight positive institutional achievements and stories.
• Maintain an organized digital repository of photographs, videos, creatives, and other communication materials.

Key Skills & Competencies:

• Excellent written and verbal communication skills.
• Strong knowledge of social media platforms and digital communication.
• Good content writing, storytelling, and caption-writing skills.
• Understanding of social media trends, analytics, and engagement strategies.
• Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools will be an advantage.
• Creative mindset with strong attention to detail.
• Good coordination and interpersonal skills.
• Ability to work under deadlines and manage multiple activities simultaneously.