Social Media Manager

Company Description Design India Collective (DIC) is a nationwide initiative led by experienced art and design educators and students, focused on bridging the gap between theoretical knowledge and real-world creative practice. The collective aims to nurture future designers and leaders who approach design with strong ethical values and social responsibility. Founded by alumni of renowned institutions such as Sir J. J. School of Art, The Maharaja Sayajirao University of Baroda, National Institute of Design Ahmedabad, and IIT Bombay, DIC offers a rich academic and practical environment. Under the leadership of Mr. Nitin Agrawal, an educationist with over twenty years of teaching experience and international exposure in Conceptual Art and Art History, DIC has achieved a 100% college placement record every year. Its active alumni network regularly engages with current batches, sharing insights and mentoring emerging talent.

Role Description The Social Media Manager will be responsible for managing and growing Design India Collective’s presence across social media platforms, ensuring alignment with the organization’s educational and creative mission. This full-time, on-site role based in Mumbai involves planning and executing social media campaigns, creating and scheduling posts, and optimizing content for engagement and reach. The Social Media Manager will monitor performance metrics, analyze audience behavior, and adjust strategies to improve visibility and community interaction. Day-to-day tasks include collaborating with educators and students to develop content ideas, writing and editing social media copy, coordinating visual assets with designers, and responding to comments and messages in a timely, professional manner. The role also includes staying current with social media trends, tools, and best practices relevant to art and design education.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing campaigns across major platforms.
• Ability to develop and implement effective Content Strategy tailored to educational and creative audiences.
• Excellent Communication and Writing skills, including clear, engaging, and audience-appropriate messaging.
• Familiarity with basic design principles and collaboration with creative teams; comfort working with visual content and branding guidelines.
• Prior experience in social media management, digital marketing, or community management, preferably in education, art, or design sectors.
• Proficiency with social media analytics tools and the ability to interpret data to refine strategies.
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent practical experience.