Packaging Designer
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Key Responsibilities:
• Packaging Design & Artwork Development:
o Create and design packaging artworks across multiple SKUs, variants, pack sizes, and formats.
o Adapt master designs across the product portfolio while maintaining visual consistency and brand guidelines.
o Organise and fit product information, claims, and communication effectively within the available packaging space.
• Technical Artwork & Print Execution:
o Work with KLDs/dielines, bleed areas, margins, folds, cut lines, and other packaging and print specifications.
o Prepare and release technically accurate, colour-separated, and print-ready files to printers and production partners.
o Apply knowledge of CMYK, Pantone, colour specifications, and print requirements during artwork development.
• Visual Design & Product Communication:
o Develop layouts with strong typography, colour, imagery, and visual hierarchy across packaging and product communication.
o Create high-quality product images and visual assets for catalogues, PDPs, and marketplace listings.
o Create packaging mock-ups and product visualisations for internal reviews, presentations, and launch planning.
• Artwork Management & Quality:
o Manage artwork changes, revisions, and updates while ensuring version control, accuracy, and consistency.
o Handle a high volume of artwork adaptations while maintaining quality and brand consistency.
o Ensure all final artwork is accurate and production-ready.
Research & Design Direction:
o Conduct competitive benchmarking and visual research to identify relevant packaging, category, and design trends for new launches.
o Support the development of design guidelines, mood boards, and visual directions.
o Source and manage relevant illustrations and images through platforms such as Freepik, Shutterstock, and other image libraries.
Requirements:
• Experience:
o Min 2-5 yrs of experience in packaging design, artwork development, and execution.
o Experience handling packaging adaptations across multiple SKUs, variants, and formats.
o Experience working with print vendors/production partners and managing print-ready artwork
• Skills:
o Strong proficiency in Adobe Illustrator and Photoshop and other design software as required.
o Strong understanding of KLDs/dielines, packaging specifications, and print production.
o Knowledge of CMYK, Pantone, colour separation, and print-ready file preparation.
o Ability to create 3D packaging mock-ups and product visualisations.
o Strong understanding of visual hierarchy, typography, colour, and imagery.
o Strong creative acumen with an eye for design consistency and detail.
o Strong organisational, file management, and version-control skills.
o Ability to manage multiple artwork revisions and adaptations efficiently.
o Strong capability in competitive benchmarking, category research, and visual analysis.
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