Email Marketing Coordinator

Job Summary

We are seeking a results-driven and analytical HubSpot Email Marketing Expert to take the lead on our email marketing strategies and execution. This role demands deep hands-on experience with the HubSpot platform to develop, implement, and optimize campaigns that drive engagement, generate leads, and foster customer retention. The ideal candidate will blend strategic thinking with technical proficiency to ensure every email aligns with our brand voice and achieves measurable business results.

Key Responsibilities

• Strategy & Execution: Develop and implement an overall email marketing strategy and messaging framework using HubSpot
• Campaign Management: Plan, build, and execute end-to-end email marketing campaigns, including newsletters, promotional offers, lead nurturing sequences, and automated triggered messages.
• HubSpot Optimization: Manage and optimize our HubSpot portal, including workflows, automations, contact/company segmentation, and CRM with ERP integrations.
• Audience Segmentation: Segment email lists based on customer behavior, demographics, and engagement levels to ensure personalized and targeted communication.
• Content & Design: Craft compelling email copy and collaborate with content and design teams to create visually appealing, mobile-responsive email templates that align with brand guidelines.
• A/B Testing & Optimization: Conduct A/B testing on various email elements (subject lines, content, send times, etc.) to optimize performance, document results, and provide actionable insights for improvement.
• Performance Analysis & Reporting: Monitor and analyze key email marketing metrics (open rates, click-through rates, conversion rates, deliverability, ROI, etc.), creating comprehensive reports and dashboards for stakeholders.
• Collaboration: Work closely with cross-functional teams, including sales, content, and design, to ensure email strategies align with broader marketing initiatives.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Expert-level proficiency in HubSpot's Marketing Hub, particularly with email, workflows, and automation tools.
• Excellent written communication and copywriting skills, with a keen eye for detail.
• Basic knowledge of HTML and CSS for email template customization and troubleshooting is a plus.
• Strong project management skills and the ability to manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications

• HubSpot Email Marketing Certification or other relevant certifications.
• Experience with CRM systems and an understanding of data flow between marketing automation and sales platforms.