Google Media Buyer (Delhi- Onsite)(D2C and Lead Gen)

Company Description Per4mance Guru is a growth-focused marketing partner that combines experienced marketers with creative strategists to elevate brands through data-driven performance marketing. The team specializes in building and executing enhanced marketing strategies that drive measurable results for D2C and lead generation-focused businesses. With a strong emphasis on quick execution, experimentation, and optimization, Per4mance Guru supports clients in scaling their digital presence and revenue. The culture encourages collaboration, continuous learning, and ownership of outcomes across campaigns and channels.
Role Description This is a full-time, on-site Google Media Buyer role based in North Delhi. The Google Media Buyer will plan, set up, and optimize Google Ads campaigns across Search, Display, YouTube, and other relevant formats for D2C and lead generation objectives. Daily responsibilities include conducting keyword and audience research, creating and managing ad groups, monitoring performance metrics, and adjusting bids, budgets, and targeting to maximize ROI. The role involves collaborating closely with strategy, creative, and analytics teams to align media execution with overall marketing goals, testing new approaches, and preparing regular performance reports and insights. The Google Media Buyer is expected to stay updated on platform changes and best practices, ensuring campaigns are compliant and competitive.
Qualifications

• Ability to develop and execute effective media plans, including Media Planning and Media Strategy for Google Ads campaigns.
• Strong Media Buying skills with hands-on experience in managing budgets, bidding strategies, and campaign optimization on Google Ads.
• Advanced Analytical Skills to interpret performance data, derive insights, and make data-backed decisions for continuous improvement.
• Clear and professional Communication skills to collaborate with internal teams, present results, and explain complex concepts to stakeholders.
• Experience managing D2C and lead generation campaigns, including funnel understanding, conversion tracking, and landing page coordination.
• Proficiency with Google Ads, Google Analytics, and related tracking tools; familiarity with attribution models and A/B testing.
• Ability to work on-site in North Delhi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience; prior agency or performance marketing experience is an advantage.