Google Ads Lead Gen Expert (PMax, Demand Gen & Search)

We're a performance media company running lead generation and pay-per-call campaigns at scale, and we're hiring a Google Ads expert who thinks like an owner.

This is a performance role at its core. We're looking for someone who measures success in cost per lead and return on investment — not impressions or reach. If you're energized by lowering CPL while growing qualified lead volume, you'll fit right in here.

What you'll own:

• Building, launching, and scaling Search, Performance Max, and Demand Gen campaigns focused on lead gen and inbound calls
• The full conversion funnel: signal architecture, bidding strategy (tCPA/tROAS), audience signals, and asset testing
• Continuous optimization of negative keywords, search terms, and placements to eliminate wasted spend
• Structured A/B testing across landing pages, ad copy, and offers — and acting decisively on the results
• Diagnosing shifts in campaign profitability and resolving them quickly
• Reporting on the metrics that drive the business: CPL, CPA, ROAS, lead quality, and close rates

What we're looking for:

• A proven track record of reducing cost per lead and improving ROI on real lead gen budgets (we'd love to see your numbers)
• Deep, hands-on experience across PMax, Demand Gen, and Search
• Strong command of conversion tracking and offline conversion imports
• Comfort operating in high-volume accounts where decisions are made daily
• Bonus: experience in regulated verticals such as insurance, healthcare, home services, or finance