Graphic Designer

Company Description

Mapmystudy.com is one the leading global college platforms committed to guiding students in pursuing higher education abroad. Specializing in bridging the gap between students and international institutions, our dedicated team supports individuals in making informed decisions about their academic and career paths. we are a award winning company with over 27 years experience. Our organization values growth, adaptability, and student success at every stage of the educational journey.

Role Description

We are looking for a creative and detail-oriented Graphic Designer to create visually appealing designs that strengthen our brand presence across digital and print platforms. The ideal candidate should have strong design skills, an eye for aesthetics, and the ability to produce engaging content for social media, marketing campaigns, advertisements, presentations, and other branding materials.

Key Responsibilities

Social Media Design

• Design engaging social media posts, stories, reels covers, carousels, banners, and advertisements for platforms such as Instagram, Facebook, LinkedIn, X, YouTube, and other digital channels.
• Create visually compelling campaign creatives that align with marketing objectives.
• Develop monthly social media content designs according to the content calendar.

Marketing & Branding Materials

• Design brochures, flyers, posters, catalogs, company profiles, and promotional materials.
• Create branding assets including logos, brand guidelines, business cards, letterheads, and corporate presentations.
• Design email marketing templates and digital advertisements.

Website & Digital Assets

• Design website banners, landing page graphics, icons, and UI visual elements.
• Create infographics and visual content to communicate information effectively.
• Develop digital assets for blogs, newsletters, and online campaigns.

Multimedia Support

• Create basic motion graphics, GIFs, and animated social media creatives.
• Edit and optimize images for digital and print use.
• Support video teams with thumbnails, overlays, and graphic elements when required.

Required Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with Canva and other design tools.
• Basic knowledge of motion graphics tools such as Adobe After Effects is a plus.
• Strong understanding of typography, color theory, composition, and layout design.
• Knowledge of social media design trends and platform-specific requirements.
• Ability to manage multiple projects and meet deadlines.

Qualifications

• Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 1–5+ years of experience in graphic design or a similar creative role.
• Strong portfolio showcasing social media creatives, branding projects, and marketing materials.

Preferred Qualifications

• Experience working with digital marketing teams or agencies.
• Knowledge of UI/UX design principles.
• Familiarity with AI-powered design tools and creative workflows.
• Basic video editing skills.

Key Deliverables

• Social media posts, stories, and ad creatives.
• Marketing collateral and promotional materials.
• Brand identity and visual assets.
• Website graphics and digital marketing creatives.
• Presentations, infographics, and event materials.

Success Metrics

• Quality and creativity of design output.
• Consistency in brand representation.
• Timely delivery of projects.
• Engagement performance of social media creatives.
• Stakeholder satisfaction and campaign effectiveness.