Graphic Designer

Role: Graphic Designer

Location: Mumbai

About The Company

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies, creativity, and market insights.

About The Role

We are looking for a creative and detail-oriented Graphic Designer who can translate brand ideas and campaign concepts into engaging visual content. The role involves working closely with the creative, influencer marketing, and account teams to develop designs for social media, digital campaigns, presentations, and brand communication.

Key Responsibilities

• Develop creative designs for social media posts, stories, reels, campaigns, and digital platforms.
• Create visual concepts based on campaign briefs, brand guidelines, and communication objectives.
• Design campaign assets, pitch decks, presentations, mood boards, and other marketing collaterals.
• Collaborate with copywriters, creative strategists, video editors, and account teams to execute campaigns.
• Adapt designs across different formats and platforms while maintaining brand consistency.
• Work on influencer marketing campaign creatives and supporting visual assets.
• Participate in brainstorming and contribute creative ideas for campaigns and brand communication.
• Handle multiple projects simultaneously while meeting deadlines.
• Stay updated with current design trends, social media formats, typography, layouts, and visual styles.
• Ensure all creative output meets quality and brand standards.

Qualifications & Skills

• 1–3 years of experience as a Graphic Designer, preferably in an agency, digital marketing, advertising, or media environment.
• Strong proficiency in Adobe Photoshop and Illustrator.
• Knowledge of After Effects, Figma, Canva, or other design tools is an added advantage.
• Strong understanding of typography, colour, composition, layout, and visual storytelling.
• Good understanding of social media design formats and digital content.
• Ability to understand briefs and translate them into strong visual concepts.
• Strong attention to detail and ability to work in a fast-paced environment.
• A strong portfolio showcasing social media, campaign, branding, and digital design work is required.