Associate Program Manager

Profile – PMO [IN] / Program Delivery Expert [PDE] – [Will go through a client round for fitment]

Primary Job Responsibilities:     

The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include:

• Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s). 

• Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points. 

• Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution

• Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables. 

• Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates. 

• Develop a master project plan to coordinate all of the activities of the teams.

• Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans

• Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input

• When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.

• Keep abreast of ad-technology, marketing technology and developments. 

• Should understand email marketing, performance marketing.

• Understanding of social media marketing a plus. 

General Position Requirements / Scope

• At least 7-10 years’ experience in marketing  of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
• Experience in direct marketing or database marketing a plus. 
• Demonstrated ability to handle multiple simultaneous programs
• Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project 
• Ability to work with cross-functional teams and Marketing in-person and over the phone. 
• Excellent process flow management capabilities
• Excellent attention to detail 
• Excellent interpersonal skills
• Excellent problem solving and organization skills
• Strong written and oral communication skills
• Proficient with basic office applications such as Excel and PowerPoint
• Bachelor’s degree

Shift (APJ / EMEA / US / Any combination)         :              APAC/General/EMEA