Digital Marketing Executive – Inbound Lead Generation

Key Responsibilities

• Plan and execute campaigns to generate qualified leads through SEO, LinkedIn, Google Ads, email, content, and website channels.
• Build campaigns around target industries, services, buyer personas, and high-intent use cases.
• Manage the lead funnel from traffic → enquiry → MQL → sales opportunity.
• Coordinate with Sales/BD to track lead quality and conversion.

• Conduct keyword, competitor, and search-intent research.
• Execute on-page, off-page, internal linking, and basic technical SEO.
• Develop content for blogs, service pages, industry pages, landing pages, case studies, LinkedIn, and lead magnets.
• Identify content gaps and opportunities to increase organic traffic and inbound enquiries.
• Build relevant, quality backlinks using ethical SEO practices.

• Plan and optimize Google Ads, LinkedIn Ads, and Meta campaigns.
• Manage audiences, creatives, messaging, landing pages, budgets, and retargeting.
• Manage the company's LinkedIn and relevant social media channels.
• Create/coordinate posts, carousels, graphics, short-form videos, and campaign content.

• Optimize website and landing pages for SEO, engagement, and lead conversion.
• Improve CTAs, forms, messaging, and conversion journeys.
• Work with Design/Development teams on new landing pages and website improvements.

• Execute targeted email campaigns, newsletters, and lead-nurturing sequences.
• Segment prospects and measure engagement, responses, and conversions.

• Track performance using GA4, Google Search Console, advertising platforms, CRM, and marketing tools.
• Monitor traffic, rankings, leads, MQLs, CPL, conversion rate, and ROI.
• Identify underperforming channels and continuously optimize campaigns.

• Conduct competitor, market, audience, and industry research.
• Identify new channels and campaign opportunities.
• Work closely with Sales/BD, Content, Design, and Technology teams.

Required Skills

• 3–5 years of hands-on Digital Marketing experience, preferably in IT Services, SaaS, or B2B Technology.
• Strong experience in SEO, inbound lead generation, content marketing, LinkedIn, Google Ads, and social media marketing.
• Good understanding of B2B marketing funnels, buyer journeys, and conversion optimization.
• Working knowledge of GA4, Google Search Console, Canva, CMS, and email marketing tools.
• Strong copywriting, communication, analytical, and execution skills.
• Ability to independently manage campaigns and deliver measurable results.

Good to Have

• Experience with HubSpot, Zoho, Salesforce, or marketing automation tools.
• Exposure to ABM and industry-focused campaigns.
• Experience marketing AI, Data, Cloud, SaaS, or Digital Transformation solutions.
• Basic knowledge of WordPress, HTML/CSS, landing-page optimization, and A/B testing.