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Sr. Manager

Caterpillar
Gurugram, HR, IN
Full-timeOn-site10 - 12 yrs
1d ago0 view0 clicked apply
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Senior Manager – Performance Marketing / Paid Media

Location: Gurugram
Experience: 10 - 12+ Years
Department: Digital Marketing / Performance Marketing
Employment Type: Full-time

About the Role

We are looking for an experienced Senior Manager – Performance Marketing to lead paid acquisition and revenue growth across our global e-commerce brands — Covers & All, Tarps & All, BannerBuzz and Best of Signs.
The ideal candidate should be strongly hands-on with Google Ads, e-commerce growth, analytics and performance optimization, while also having the ability to lead a team and develop scalable paid-media strategies across international markets.

Key Responsibilities

  • Own paid-media strategy, budgets and revenue growth across multiple brands and international markets.
  • Lead Google Ads across Search, Shopping, Performance Max, Demand Gen and YouTube.
  • Manage and optimize Microsoft Ads and other paid acquisition channels.
  • Drive improvements in ROAS, CAC/CPA, conversion rate, revenue and overall marketing efficiency.
  • Develop campaign structures, keyword/product segmentation, bidding, audience and budget strategies.
  • Own Google Merchant Center, product feeds and feed-related performance issues.
  • Build monthly/quarterly media plans, revenue forecasts and budget allocation strategies.
  • Analyze campaign, product, category and customer-level performance to identify growth opportunities.
  • Conduct competitive, search-term, Auction Insights and incremental-growth analysis.
  • Work closely with Technology, Product, Creative, Analytics and Finance teams to improve paid-media performance.
  • Own conversion tracking, attribution and funnel measurement across the customer journey.
  • Drive A/B testing across campaigns, creatives, landing pages, offers and audiences.
  • Identify and implement AI, automation and emerging advertising opportunities.
  • Mentor and manage the performance marketing team and establish strong optimization/QA processes.

Must-Have Skills

  • 8–12+ years of experience in Performance/Digital Marketing.
  • Strong hands-on experience with Google Ads and e-commerce advertising.
  • Proven experience managing large paid-media budgets and delivering revenue growth.
  • Strong expertise in Search, Shopping/PMax, Demand Gen and YouTube.
  • Strong knowledge of Google Merchant Center and product feeds.
  • Excellent understanding of ROAS, CAC, CPA, MER, LTV, conversion rate and profitability.
  • Strong analytical and problem-solving skills.
  • Experience with GA4, GTM, Looker Studio and Excel/Google Sheets.
  • Experience in international/multi-country e-commerce is preferred.
  • Team management/mentoring experience.
  • Strong understanding of attribution, conversion tracking and marketing analytics.

Good to Have

  • Microsoft/Bing Ads
  • Adobe Analytics / Customer Journey Analytics
  • BigQuery / SQL
  • Affiliate & Marketplace advertising
  • AI/GenAI and marketing automation
  • Experience with US, UK, Canada and Australia markets.



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