Head - Influencer Marketing & PR

Role Overview

Key Responsibilities

• Develop and execute integrated PR and influencer marketing strategies for clients across industries.
• Manage media relations, press releases, interviews, brand stories, thought leadership, and reputation management.
• Plan and execute influencer campaigns across celebrity, macro, micro, nano, and regional creators.
• Manage influencer identification, negotiations, content approvals, campaign execution, and performance reporting.
• Explore opportunities across UGC, affiliate marketing, creator partnerships, and digital PR.

• Develop compelling pitch decks, proposals, campaign strategies, and commercial presentations for prospective and existing clients.
• Proactively pitch PR and Influencer Marketing services to new leads and identify opportunities to expand existing accounts.
• Work closely with internal teams to develop creative campaign ideas, integrated solutions, and customised client proposals.
• Participate in client meetings, presentations, and new business discussions.
• Identify upselling and cross-selling opportunities to drive revenue growth across both verticals.

• Build and maintain strong relationships with clients and senior stakeholders.
• Understand client objectives and translate business requirements into effective communication and influencer strategies.
• Ensure client satisfaction, campaign quality, timely delivery, and consistent performance reporting.
• Manage budgets, campaign timelines, deliverables, and commercial expectations.

• Lead and mentor team members across PR and Influencer Marketing.
• Ensure efficient planning, resource allocation, coordination, and execution of campaigns.
• Build strong relationships with media professionals, influencers, talent agencies, and external partners.
• Track campaign performance, team productivity, budgets, and business targets.

Desired Candidate Profile

• Minimum 5 years of relevant experience in PR & Influencer Marketing, preferably in an agency environment.
• Working knowledge of both PR and Influencer Marketing.
• Strong presentation skills and experience in preparing pitch decks and commercial proposals.
• Demonstrated ability to pitch services, win new business, and grow existing client accounts.
• Strong client servicing, negotiation, communication, and relationship management skills.
• Ability to manage multiple projects, lead teams, and deliver campaigns within timelines and budgets.
• Commercial understanding of revenue targets, campaign costing, and profitability.