Social Media Manager

Company Description

Travelboots is a premium travel company born in India and supported by a global partner network, creating bespoke holidays that feel personally curated for each traveler. Every trip begins with a conversation to understand preferences and expectations, followed by carefully audited stays, signature experiences, and round-the-clock concierge support. The company focuses on helping travelers collect memorable stories by handling complex logistics behind the scenes. Travelboots specializes in tailor-made holidays across Asia, the Middle East, and Europe, combining transparent pricing with responsible travel practices and fast, reliable assistance. Team members join a culture that values thoughtful service, attention to detail, and meaningful travel experiences.

Role Description

The Social Media Manager at TravelBoots owns our content presence — planning the monthly content calendar, writing scripts and directing reel/video shoots, and publishing across all platforms to build brand awareness and engagement. This is a hands-on role: you're not just strategizing, you're directing shoots, briefing the design team, and publishing content yourself. You'll also monitor performance, refine what's working, and actively manage our online community — responding to comments and messages, and keeping brand voice consistent across every channel.

What You'll Do

• Plan and manage a monthly content calendar across all platforms
• Write scripts and direct shoots for reels and videos — from concept to final cut guidance
• Brief the graphic designer on posts, carousels, and creatives
• Publish and manage content directly across platforms
• Engage with the online community — respond to comments/messages, monitor trends
• Track analytics (views, engagement, saves, follower growth) and refine strategy accordingly
• Research and pitch travel-specific content — destinations, seasonal demand, festivals, traveler FOMO content
• Build a repeatable content pipeline (batching shoots, planning around travel seasons/launches)
• Coordinate with our external SEO/performance marketing partner on blog topics and campaign content needs
• Maintain brand tone and visual consistency across everything published

What We're Looking For

• 3–4 years of experience managing content/social media for a brand — travel industry experience strongly preferred
• Proven experience writing scripts and directing reel/video shoots (on-ground direction, not just planning)
• Track record of publishing and growing a brand's presence across platforms like Instagram, YouTube Shorts, and LinkedIn
• Strong communication skills — for internal collaboration and online community engagement
• Working knowledge of social media analytics tools and basic understanding of paid campaigns
• Comfortable working with fixed shoot timelines and quick turnarounds

Software Exposure (helpful, not mandatory)

• Canva or similar design tools
• CapCut/InShot/Premiere for basic edits
• Google Sheets/Excel for planning calendars
• Meta Business Suite (bonus)

Other Details

• Full-time, work from office, Gurugram (Spaze Boulevard, Sector 47)
• 6-day working week
• Immediate to 30-day joiners preferred