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Salesforce Data Cloud Specialist

Aptita
Mumbai, MH, IN
1d ago0 view0 clicked apply
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Key Responsibilities

  • Implement and manage Salesforce Data Cloud (CDP) solutions.
  • Design and maintain customer data models, data streams, and integrations.
  • Configure Identity Resolution and Unified Customer Profiles.
  • Build audiences and segments for marketing, analytics, and personalization use cases.
  • Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.
  • Monitor data quality, governance, consent, and privacy compliance.
  • Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.
  • Develop dashboards, insights, and reporting for customer engagement and campaign performance.


Must-Have Skills

Salesforce Data Cloud Expertise

  • Hands-on experience with Salesforce Data Cloud implementation and administration.
  • Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
  • AI-driven segmentation, propensity modeling, and Next Best Action use cases.
  • Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
  • Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Preferred Certifications

  • Salesforce Certified Data Cloud Consultant
  • Salesforce Marketing Cloud Consultant
  • Salesforce AI Associate


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