Assistant Professor - Branding And Advertisement - School of Branding & Advertisement NMIMS

Assistant Professor (Branding And Advertisement) | School of Branding & Advertising, NMIMS

📍 Location: On-site, Mumbai

🏫 School: School of Branding & Advertising (SOBA), NMIMS Deemed-to-be University

The School of Branding & Advertising (SOBA) at SVKM's NMIMS Deemed-to-be University, Mumbai, is dedicated school for branding and advertising — built on the belief that the future of business is inseparable from the future of brand.

The school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management. Students are not simply prepared for the industry; they are prepared to lead it.

If you have spent years doing meaningful work in marketing, branding, advertising, media, or communication — and you are ready to shape the next generation of professionals in this space — SOBA is where that experience finds its highest purpose.

We seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication.

🎯 Areas of Expertise:

Brand Strategy & Management | Advertising Strategy & Campaign Planning | Consumer Insight & Behaviour | Account Planning & Brand Communication | Luxury & Lifestyle Branding | Purpose-Led & Sustainable Branding | Brand Identity & Visual Language | Media Strategy for Brand Building | Global & Cross-Cultural Branding

✅ Eligibility Criteria

Minimum 10 years of total work experience.

We are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury& lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred.

PhD in Marketing or related field preferred like: Advertising/Brand Management; candidates with MBA (Marketing) will be strongly considered

🔑 Key Responsibilities

TEACHING & LEARNING:

• Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy

RESEARCH & SCHOLARLY ACTIVITY:

• Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication.

MENTORSHIP & STUDENT ENGAGEMENT:

• Guide students in Campus activities, OCAC initiatives, Digital Media & Marketing Communication and Creative Communication & Execution tracks; mentor them on internships, live briefs, and career pathways; encourage participation in brand festivals, competitions, and industry showcases.

INDUSTRY INTEGRATION & OUTREACH:

• Build strong partnerships with FMCG, Luxury, Media, and Advertising firms; facilitate guest lectures, brand challenges, workshops, and internships; ensure pedagogy remains aligned with evolving industry practices and future skills

💰 Compensation

As per UGC guidelines.

Higher remuneration will be offered to deserving candidates based on profile and experience.