Senior Manager/ Manager,Content Writer

A seasoned writer to lead the University's content strategy to work closely with the Vice-Chancellor, developing compelling and creative content for internal and external stakeholders, which helps communicate its purpose and the diverse range of its research, teaching, and education and innovation activities.

Responsibilities:

• Develop a content strategy and roadmap for the University
• Public storytelling around the achievements of the University, its faculty and its students and their uniqueness - developing stories from the perspective of a campus journalist for various occasions and various media.
• Safeguard the confidentiality of University administration by exercising discretion in communicating information to faculty, students, staff, and the various publics served by the University.
• Produce well-researched content in collaboration with internal and external stakeholders, ie. Vice-Chancellor, Faculty, Students, Alumni and Journalists
• Develop content for website pages/sections, online ads, social media (Facebook, Instagram, Twitter, LinkedIn), videos, blogs, newsletters, press releases, Annual reports, white papers, collaterals/brochures.
• Monitor and evaluate the efficacy of content engagement on pre-determined KPIs to suggest improvements
• Use search engine optimisation (SEO) for Google ranking of content pages
• Proofreading all content for errors and inconsistencies

Key Skills:

• Outstanding communication skills. Good command of the language.
• Creative mindset, excellent content writer.
• Well-organised, have an eye for detail, multi-tasker with excellent follow-up skills.
• Mature and seasoned, experienced in multiple stakeholder management.
• Take complete ownership of the task at hand without much supervision.
• Strong interpersonal and coordination skills.
• Must be a self-starter, exercising initiative and independent judgment.
• Proactive, ensuring timely completion of tasks.
• Possess strong analytical and data management skills.
• Willing to work on a range of new initiatives simultaneously.
• Knowledge of SEO and social media for appropriate content writing specific to the channel

Qualification:

Graduate/Post Graduate in literature, communications, journalism or related field, with a minimum of 10-12 years of relevant experience in media and communication (experience in Feature writing is preferable).