Senior Content Writer

About Us

Grapes Worldwide, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Roles & Responsibilities:

• SEO & Performance-Oriented Writing: Develop SEO-optimised content in collaboration with performance and strategy teams to improve visibility, engagement, and business outcomes
• Strategic Content Development: Lead the creation of engaging and persuasive copy and scripts across platforms including digital, social media, websites, SEO content, print, and integrated campaigns.
• Campaign Conceptualization: Collaborate with strategy, design, and client servicing teams to brainstorm, develop, and execute innovative campaign ideas aligned with client goals and brand identity.
• Quality Assurance: Ensure high standards of copy quality, consistency, accuracy, tone, and SEO best practices across all deliverables.
• Client Coordination: Act as a key point of contact for content-related discussions, working closely with clients (including international B2B clients) to understand briefs, present ideas, incorporate feedback, and manage expectations.
• Mentorship: Guide and mentor junior writers, offering constructive feedback and fostering a collaborative, high-performing creative environment.
• Brand Voice Management: Own and maintain brand voice consistency across channels while adapting communication for different markets, audiences, and platforms.
• SEO & Performance-Oriented Writing: Develop SEO-optimised content in collaboration with performance and strategy teams to improve visibility, engagement, and business outcomes

Desired skills & experience:

• Exceptional writing and editing skills with a strong eye for detail and quality.
• Proven ability to develop compelling narratives, impactful messaging, and long-form content
• Strong conceptual thinking with the ability to translate strategy into creative execution.
• Hands-on experience in client coordination, presentations, and managing feedback cycles independently.
• Exposure to international and B2B clients, with an understanding of global audiences and professional tone of communication.
• Solid understanding of SEO principles, keyword integration, and writing for performance-driven content.
• Bachelor’s/Master’s degree in Communications, English, Journalism, Marketing, or a related field.
• 3–4 years of proven experience in Content/Copywriting, preferably within an agency environment.