Performance Marketing Lead (User Acquisition)

About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

Role

• Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels

• Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period

• Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability

• Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs

• Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production

• Measure acquisition performance using attribution tools, cohort analysis and incrementality testing

• Develop acquisition plans across markets and scale campaigns that meet profitability targets

Requirements

• 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications

• Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin

• Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets

• Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods

• Experience using mobile measurement platforms such as AppsFlyer or Adjust

• Experience running creative tests, analysing results and improving campaign performance

• Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions

• Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development

Nice to Have

• Experience scaling user acquisition at a mobile gaming company

• Experience managing paid acquisition across multiple countries or markets

• Experience with incrementality testing, marketing mix modelling or advanced attribution methods

• Experience acquiring customers for fintech, insurance or other financial products