SOCAIL MEDIA MANAGER

Company Description

Buland by Bash Cakes is a unique cafe and bakehouse that specializes in serving state-of-the-art, freshly brewed coffee crafted with one of the best coffee machines in the world. The menu features impeccable French desserts, artisanal breads used in authentic pizzas, sandwiches, and pastas, as well as the finest viennoiseries in town. Beyond offering exceptional cuisine, Buland is dedicated to building a community of chefs, food enthusiasts, and coffee lovers. They strive to create an unparalleled culinary and social experience for their customers.

Role Description

This is a full-time, hybrid role for a Social Media Manager based in Jalandhar, with flexibility to work remotely at times.

 1–2 years experience in social media management, preferably F&B or lifestyle

– Proficient in Adobe Creative Suite — Illustrator for static design and layout work, Photoshop for

image editing and asset preparation. Canva is not used.

– Premiere Pro or After Effects familiarity is a plus for basic reels assembly, though video editing at

shoot level is handled by the videographer

– Strong written Hindi, English, and Punjabi — all three languages will appear in Buland's visual and

copy language

– Ability to adapt brand templates accurately without drifting from the visual system

– Organised and process-driven — working within a system built by the Creative Director, not making

independent design decisions

– Platform-native — understands Instagram mechanics, story formats, reels covers, and basic grid

aesthetics

– Based in Jalandhar — on-ground presence is non-negotiable

Qualifications

• Strong expertise in Media Planning and Media Strategy for social channels
• Proficiency in Communication and Public Relations to engage audiences and manage brand relationships
• Knowledge and experience with New Media platforms and tools for marketing purposes
• Experience in analytics tools for measuring social media performance and strategies
• Self-motivation, creativity, and the ability to work both independently and as part of a team
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• Previous experience in the food and beverage or hospitality industry is preferred but not required
• Excellent problem solving, organizational, and multitasking skills