Performance Management Specialist

Company Description Re.Soch is a Hyderabad-based brand collective that operates as an embedded partner rather than a traditional agency, focusing on disruptive, data-led brand building. Guided by the Re.Soch Method—Brief → Research → Re-Think → Disrupt → Dominate—the team combines market, audience, and cultural insights to create creative work that challenges category norms and drives measurable results. The collective delivers integrated services across social media strategy, performance marketing, visual production, SEO and content, brand management, and corporate events. Re.Soch works in depth across industries such as real estate, F&B, fashion and jewellery, education, healthcare, SaaS, and startups, with a roster of established regional and national brands. The team is highly selective, partnering with brands that are ready to move beyond “safe” and “average” toward bold, revenue-focused growth.

Role Description:

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant channels.
• Manage campaign budgets and maximize Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
• Monitor campaign performance using analytics tools and provide actionable insights.
• Conduct A/B testing for ad creatives, landing pages, audience segments, and bidding strategies.
• Collaborate with the creative, content, product, and sales teams to develop high-performing campaigns.
• Build dashboards and generate regular reports on campaign performance and marketing KPIs.
• Analyze customer behavior, attribution models, and conversion funnels to improve campaign efficiency.
• Identify new growth opportunities, advertising platforms, and audience segments.
• Stay updated on digital marketing trends, platform updates, and industry best practices.
• Manage relationships with external agencies, vendors, and technology partners where applicable.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in performance marketing or digital marketing especially in Real Estate Industry.
• Hands-on experience managing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other advertising platforms.
• Strong understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and attribution.
• Experience with marketing automation and CRM platforms is an advantage.
• Excellent analytical skills with proficiency in Excel, Google Sheets, or BI tools.
• Strong communication, presentation, and stakeholder management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

• Expertise in PPC, SEM, paid social, display advertising, and remarketing.
• Knowledge of SEO principles and conversion rate optimization (CRO).
• Experience with A/B testing methodologies and experimentation frameworks.
• Familiarity with attribution models and marketing analytics.
• Understanding of audience segmentation and customer lifecycle marketing.
• Basic knowledge of HTML, tracking pixels, and UTM parameters is a plus.
• Experience working with e-commerce or SaaS businesses is preferred.