Social Media Manager

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Key Responsibilities:

• Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest and emerging platforms.
• Plan content calendars aligned with campaigns, product launches, festivals and retail promotions.
• Manage and review reels, videos, stories, static creatives and social media copy.
• Coordinate with creative agencies, production partners, influencers and internal teams.
• Manage community engagement and brand conversations across platforms.
• Track organic and paid social performance and translate analytics into actionable insights.
• Plan and execute influencer/creator campaigns with measurable outcomes.
• Leverage AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creative efficiency.

Qualifications

• 1–6 years of hands-on social media experience
• 2–3+ years managing a consumer brand or multi-brand portfolio
• Strong understanding of social platforms, content formats, algorithms and analytics
• Excellent copywriting and communication skills
• Experience with Meta Business Suite, YouTube Studio and social media management tools
• Working knowledge of AI-powered content tools
• Experience in Media or Lifestyle sectors preferred
• English & Tamil communication skills preferred