K
K

CRM Executive

ketto
Mumbai, MH, IN
Full-timeOn-site1 - 3 yrs
7ds ago0 view0 clicked apply
Build, Review & Tailor Your Resume with AI (Create an ATS-friendly resume, improve it, and tailor it for this job instantly.)

Executive/ Sr. Executive – Customer Lifecycle & Retention

Location: Mumbai (Onsite)
Experience: 1–3 Years
Department: CRM / Customer Lifecycle Management

About the Role

We are looking for a data-driven and customer-focused CRM Executive to manage customer lifecycle journeys, engagement campaigns, and retention initiatives across multiple communication channels. The ideal candidate should have hands-on experience with CRM automation platforms such as CleverTap, WebEngage, MoEngage or similar tools.
The role involves building and optimizing automated customer journeys, audience segmentation, campaign execution, experimentation, and performance analysis to drive engagement, retention, and revenue growth.

Key Responsibilities

  • Create, manage, and optimize lifecycle journeys across Email, WhatsApp, SMS, Push Notifications, In-App, and other channels.
  • Build and execute automated customer journeys for onboarding, activation, retention, re-engagement, churn prevention, and win-back campaigns.
  • Create audience segments based on customer behavior, demographics, engagement, and transaction data.
  • Set up and monitor campaigns in CleverTap, WebEngage, MoEngage, or similar CRM platforms.
  • Conduct A/B testing on messaging, creatives, timing, channels, and user journeys to improve performance.
  • Track campaign performance and share actionable insights through regular reporting.
  • Work closely with Product, Analytics, Design, and Content teams to improve customer engagement and conversion.
  • Ensure data accuracy and campaign quality through regular audits and testing.
  • Analyze customer behavior and identify opportunities to improve retention, repeat usage, and customer lifetime value.

Required Skills & Qualifications

  • 1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.
  • Hands-on experience with at least one CRM automation platform such as CleverTap, WebEngage, MoEngage, or similar.
  • Strong understanding of customer lifecycle management and marketing automation.
  • Experience in customer segmentation, cohort analysis, and campaign optimization.
  • Knowledge of Email, WhatsApp, SMS, Push Notifications, and In-App engagement channels.
  • Strong analytical skills with the ability to interpret campaign and customer data.
  • Familiarity with A/B testing methodologies and performance measurement.
  • Basic understanding of SQL and analytics tools is a plus.
  • Excellent communication and stakeholder management skills.

Preferred Experience

  • Experience working in E-commerce, Fintech, Consumer Internet, HealthTech, EdTech, Gaming, Subscription, or Marketplace businesses.
  • Exposure to retention, loyalty, subscription, or repeat purchase programs.
  • Experience handling large customer databases and high-volume campaigns.

RESUME BUILDER

Build Your Resume for Free in Minutes

Create ATS-friendly resumes with modern templates and AI-powered suggestions.

ATS Friendly
Rohan SharmaMarketing Manager

Professional Summary

Experience

ATS Friendly
RESUME REVIEW

Get Your Resume
Reviewed for Free

Discover missing skills, ATS issues, and get personalized suggestions to improve your chances.

Secure
92%
ATS Score
Review SummaryGood keywordsWell-structuredAdd metrics
Improve your score with the suggestions.
RESUME TAILORING

Tailor Your Resume for This Job

Match your resume to this job's requirements in one click.

96%Match